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Articles by Norma Jeanne
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Dog Aggression
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Building a Successful Business
Dear Norma Jeanne, I am opening my dog
training business in a small town. Since I
don’t have access to the population of the
larger cities, what can I do to increase my
chances of success? Gary Ardelean
Dear Gary, There are many aspects of a
successful business. My first suggestion is
to take a small business course to prepare
yourself for the many tasks ahead. Research
your market and your competition, and
carefully create a business plan so that you
are ready to enter this endeavor with open
eyes. To be successful in any line of
business you need to be prepared because as
an entrepreneur you will wear many hats.
If I had to pick just one thing that makes
the difference between success and failure
in business, it’s your bottom line. Although
it’s true that it takes money to make money,
the fact remains that careless spending has
destroyed many businesses. Since a certain
amount of financial capital is necessary to
open and maintain your business, stash away
as much as you possibly can for slow periods
and emergencies. Without a steady cash flow
your bills will not get paid and your
business will not survive. Dog
Trainer/Accountant, Sylvia Gottschalk,
CTB.ccs of Delightful Dogs, warns “Keeping
your books up to date is the only way you
can budget wisely, learn from your mistakes
and avoid unpleasant surprises in the
future.”
Although brochures, manuals and handouts are
important to your business, you can create
professional looking materials without
wasting hundreds of dollars each time you do
so. By creating the materials yourself,
doing your own copying, cutting and binding
you can save thousands of dollars per year.
Keep all materials simple and attractive,
cluttered ads are less appealing to the eye.
Use reasonably priced, simple yet attractive
advertising. Ask your clients how they
learned about you and where they found your
phone number. By doing this you will know
which advertising dollars are well spent and
which are not. Use comment forms to find out
what your clients are thinking, learn what
they like and don’t like about your
business. Be open-minded and receptive to
these comments and suggestions. Be flexible
and try new ideas as long as the calculated
risk is reasonable.
As much as money management is important, so
is time management, you can easily work full
time and never earn a dollar. Focus on the
jobs that create income and avoid wasting
time on frivolous tasks. Although offering a
variety of supplies and services may seem
appealing, make sure each is reasonably
lucrative for the amount of time and money
it consumes. Be organized, with easy access
to information and supplies you can avoid
wasted time.
Contact your local by-law office to find out
what licenses you need, the laws that apply
to you and the zoning that is available for
your type of business. Dot your "I"s and
cross your "T"s to prevent set backs in the
future. If you live in an area with low
population, or if zoning and/or bi-laws are
working against you, a viable alternative
may be to open in another city near you.
Although many training schools have
been successful utilizing buildings with no
visibility, finding an attractive location
with high visibility may improve your odds.
Keep in mind that attractive buildings and
prime locations can be expensive so be sure
your financial projections justify the
expense.
Always remember that your clients pay you,
not the dogs, making your people skills as
important as your training skills. Greet
both owner AND dog as they enter your
facility. Call your clients by name, make
eye contact, smile and offer a firm hand
shake because your confidence will give them
confidence in you. Treat each client and
each dog with respect.
For this article I interviewed Charlie
White, CTB.ccs of Better Dog Training &
Behaviour. He began his business at his farm
in the spring of 2002, opened a facility in
the small town of Mitchell, Ontario,
population 3500 in June of the same year. In
spite of limited population stacking the
odds against him, Charlie had an very
successful first year. He advertised in all
the surrounding towns and communities, using
small $10 ads. He chose a highly visible
location on the main street and put up a
sign that was simple, attractive and
eye-catching. Although dog training and
behaviour modification were his preferred
business, he added grooming, high end pet
products, holistic products and expertise,
as well as nail trimming to add additional
income and get the clients in the door. Once
potential clients meet Charlie and his
wife/partner Janice, most are so impressed
by the uncluttered and attractive
facilities, their professionalism, knowledge
and products, they remain long term clients.
Charlie and Janice opened a second location
in Stratford, Ontario in June of 2004 and
are once again reaping the benefits of
success. I asked Charlie if he ever worried
about failure and his response was; “We
figured there was no room for failure, we
had to succeed. The most important aspect of
any business is Attitude, Attitude,
Attitude!”
Because most of your bookings are done by
phone, having a knowledgeable and personable
trainer answering the phone will make a big
difference. I can’t stress enough, the
importance of answering the phone whenever
possible, many clients may be lost because
they do not leave a message or the
competition returns their call first.
As in any type of business it’s crucial to
know your craft, your results can make you
or break you. If you are lacking in a
particular area, educate yourself through
books, videos, lectures, seminars,
workshops, symposiums and of course the ever
famous CAPPDT Annual Conference. Remember,
no matter what you know, there is always
more so keep your education up to date.
According to Shawn Gallant, CTB.ccs, of
Shawn Gallant and Company, “Another
important aspect of a successful business is
to have a “true passion” for what you do.”
Confidence and self-esteem are crucial to
success because there can be a dark side to
any type of business. I’m referring to a
faction that will attempt to eliminate their
competition, those who are looking for
something to criticize, and those who use
intimidation and sabotage. If you allow them
to chip away at your self-esteem you will in
fact sabotage your own business. Confidence
comes from the knowledge that you have
thoroughly educated yourself, respected all
applicable laws and maintained integrity in
every aspect of your business. It is
important to know what your competition is
doing and to learn from their successes and
failures, but always maintain your focus.
If there is one thing I can say, not just
about running a business but about every
aspect of your life, it is that your
perception creates your reality. If you
focus on the fear of failure you will
probably fail, if you focus on success you
will most likely succeed. When problems
arise deal with them immediately then let
them go. Stand strong, make wise decisions,
don’t sweat the small stuff, roll with the
punches, and believe in yourself. If Charlie
can make it work against the odds you can
too. There is but one person responsible for
your success or failure, and that’s YOU!
Creating a Good Learning Environment
Dear Norma Jeanne, I’ve watched
classes in all the training schools
in my area and found some of them to
be disorganized and chaotic. I took
my dog through a puppy class at one
school in particular and there were
over thirty dogs in my class. I
noticed some of their clients were
leaving frustrated and when I
returned the following week half of
them had not returned, by the third
week, I didn’t either. I am getting
ready to open my first training
school and was wondering if you had
any suggestions to prevent chaos and
to ensure that my clients leave
satisfied. Mariah Jackson
Dear Mariah,
The key to a well-run training class
is to plan ahead. Disorganization
and chaos are not only unappealing
and counter-productive, but also
potentially dangerous. Decide
how many dogs you will allow in one
class, making allowances for an
acceptable amount of space between
them. This number will also be
dependent upon the number of
qualified assistants you have. One
common mistake is to over-crowd
training classes, not only
increasing the risk for injury but
making it impossible for each client
to receive the personal attention
they need. Keeping the number of
dogs manageable will ensure that you
and your assistants can make certain
the dogs are kept under control at
all times. Off- leash exercises or
play sessions will also thus be
controlled and appropriately
supervised.
Some schools will limit the number
of family members allowed to attend
and some will have a separate
spectator area. At the very least,
your clients must be informed of the
rules at the beginning of your first
class. Make sure you have written
policies available to your clients
as well, including topics such as
rules of the facility, refunds,
cancellations and waiver forms.
To make sure that you are able to avoid
chaos, teach your clients a signal at
the beginning of the first class that
will be used to inform them to
immediately stop talking and give you
their full attention so that you can
quickly assume control whenever
necessary. To help your clients get
control of their dogs, the first
exercise I teach each basic class is a
"watch me" as this teaches the dogs to
re-direct their attention and calm
themselves very quickly. Much
class chaos is caused by unforeseen
distractions such as the arrival of an
unexpected visitor or a tardy client; a
lock on the door to the main training
room and a separate reception area can
prevent some of this.
The more prepared you are, the more
organized your classes will be. Although
it is good to be creative with your
classes you should always plan your
curriculum ahead of time. Create your
exercises with the understanding that
people have different learning styles.
For example, visual learners need to see
a demonstration, auditory learners need
to hear an explanation and have a manual
to refer to and kinesthetic learners
need hands-on practice. College
Professor Dr. Richard Felder states;
"When mismatches exist between learning
styles of most students in a class and
the teaching style of the professor, the
students may become bored and
inattentive in class, do poorly on
tests, get discouraged about the
courses, the curriculum, and themselves,
and in some cases change to other
curricula or drop out of school.
According to Dr. Linda K. Silverman, an
educational psychologist, "The idea is
not to teach each student exclusively
according to his or her preferences, but
rather to strive for a balance of
instructional methods." Your exercises
should include an explanation of what
exercise you are teaching, why it is
important and how to proceed. Your
explanation should always be followed by
a demonstration and time for hands-on
practice for your clients. While your
clients are practicing, you and your
assistants should go from group to group
and assist them with any problems they
may be having before moving on to the
next exercise.
Keep your explanations simple and to the
point and include vocabulary that most
people will understand. When using a new
term, give a definition. Use a variety
of teaching aids and techniques to keep
your classes interesting. Set your
clients up to succeed by breaking your
exercises down into easily achievable
goals, beginning with simple exercises
and gradually progressing to the more
difficult ones. Monitor their progress
and offer assistance and/or private
sessions as needed. Keep in mind
that you may have clients with special
needs that may involve age, physical
strength, physical and learning
limitations and language, so be
flexible, versatile and be prepared.
Encourage questions and feedback, as
this will benefit both you, as a
trainer, and your clients. An anonymous
suggestion box is always a good idea as
many clients are more likely to be
honest with you if they don’t have to
identify themselves. By planning
ahead, maintaining order and making
learning easy, you will decrease the
stress on both your clients and their
dogs, minimize the possibility of
injury, and maximize the potential for
success. Your classes will be relaxed,
fun, educational and productive.
Dealing With Complaints
Dear Norma Jeanne,
I received an email from a client
who had attended her first puppy
class and had a list of complaints.
I’ve never received a complaint
before and am not sure how to handle
this. How would you respond to this
email? Stan Pilz
Dear Stan,
No matter how you run your school,
sooner or later someone will find
something to complain about. Some
people are never satisfied and some
are actively look for faults, but
some complaints may not only be
justified, they could actually help
you improve the quality of your
business. Look at each
complaint as though it was made
about someone else, don’t take it
personally. People often become
defensive when criticized and you
need to be honest with yourself as
you determine whether or not there
is validity to any of these
complaints. You will need a clear
and objective approach to evaluate
each complaint on its own merits and
to word your response in a way that
is constructive and respectful of
your client, whether the complaint
is founded or not.
Social Worker, Theresa Karn, M.S.Ws,
R.S.W. tells The Forum that people
need to feel as though they’ve been
heard and respected. She said it’s
important to listen to the
complaint, then to reflect it back
to make sure you understood what
they said, ie; “You’re unhappy
because...”. If the complaint is
unfounded, always be assertive but
never aggressive when explaining
your policies or why things are the
way they are. If your client
continues to argue, raise their
voice or use sarcasm, reinstate your
point in a calm but firm manner but
never respond in kind. If they
continue to argue and are not giving
up, calmly end the conversation by
telling them there is nothing more
you can say, that the discussion is
over. Last but not least, never
allow the client to intimidate you.
The first thing I would do is thank
your client for taking the time to
bring their concerns to your
attention, as many people will
complain to everyone but you. Assure
her that in the following email, you
will address each of them.
According to your answers to my
questions, this is how I would
answer each of your client’s
complaints. Keep in mind that these
are simply examples, your answers
may be different.
Client: I want to tell you about
some concerns that I have with your
puppy class because so far I am not
happy. Your school leaves a lot to
be desired and I think the room is
way too small.
My Response: I respect your opinion
however, I have been running classes
in this location for five years and
have not had a complaint about the
size of the room. In fact, if you
will visit the other schools, in our
area you will realize that mine is
one of the larger schools in the
city.
Client: It is impossible to sit near another
puppy and not have the puppies distracted by
each other.
My Response: It's my opinion that
distractions are not only advantageous, but
necessary to effective dog training, the
real world is full of distractions. If you
don't teach your dog to focus on you when
distracted, you will lose control the moment
you walk out your front door. If you are too
close to someone when practicing an
exercise, feel free to move to another part
of the room.
Client: The acoustics in the room are
terrible and are made worse by barking dogs.
My Response: On this point I disagree, I
have sat in on classes in all the other
training schools in the area and our
acoustics are comparable if not better than
most. Barking dogs always make hearing
difficult, no matter what room you are in.
Dogs bark, this is one of the reasons people
sign up for class, if you bear with us, it
will get better. I will purchase a
microphone head-set to see if this helps,
please give me your feedback after the next
class.
Client: When I called you I was told to
bring my daughter so that she could learn
too. After that class I decided to never
bring her again because it was not safe to
have big dogs running and playing in the
room with children. I am afraid for the
safety of my own legs much less my
daughter’s.
My Response: I choose the number of dogs to
suit the size of the room and to ensure a
good social group. Jumping on people is a
normal puppy behaviour and another reason
people bring their dogs in for training.
This is going to occur in any class with
off-leash play time and since socialization
is crucial to a good temperament, this is
unavoidable. Keep in mind that none of these
puppies weigh over ten pounds and as we
progress with training, the dogs will no
longer be jumping on people. In five years
of running classes such as these, I've never
had a person (adult or child) injured, but
the choice of whether or not you wish to
bring your daughter to class is yours.
Client: As well, I think it is ridiculous
that your classes are forced to wait outside
for the start of their class because there
is only one room in your building.
My Response: Keep in mind that none of the
training schools in this city have waiting
rooms but that is a consideration for the
future. Meanwhile, feel free to wait in your
car.
Client: My last complaint is that there is
no time to stay after class and ask
questions.
My Response: I have done this in the past
and it has proven to be extremely
time-consuming. You’ll notice that the only
school in the city that offers a
question/answer period after class charges
double what we charge. We have the free
advice hotline available during business
hours throughout the week (the other schools
in town don’t have that) and private
consultations are also available.
Client: Most people don't have time to play
phone tag to get their questions answered.
My Response: I understand but keep in mind
that most businesses are not available
outside of business hours. We go above and
beyond the call of duty, even helping people
that may never become clients. I am proud of
our dedication and commitment, I feel that
we are doing the best we can with the
resources available to us and believe that
our clients are getting much more than they
pay for.
Client: After having one lesson I would like
to request that you provide me with some
pro-rated money back so that I can find a
place that I feel I can effectively learn
in. Thank you for your consideration.
My Response: I’m asking you to attend one
more class before making your decision.
Meanwhile, visit some of the other schools
and I believe that you will agree that we
are one of the best. If you are still
unhappy I will give you a pro-rated
discount. The reason I am willing to do this
regardless of our no-refund policy is
because I feel your input is valuable and
appreciate your time and effort to bring
these issues to my attention. Always
remember that we not only care about dogs,
we care about people too. Feel free to call
anytime you have a problem or question,
whether you are in class or not, we are here
to help and there is never a charge for
phone calls. Theresa Karn tells us to
“Always leave the door open by telling the
client, if they are interested in Plan B
they are welcome to give you a call.” She
said that by remaining calm and handling the
situation well, your client will at the very
least walk away knowing that they’ve been
heard and have been treated with respect.
Afterward: I spoke with Stan a couple weeks
later, he sent his edited version of the
email and the client agreed to come back and
try again. He said that she had visited
another training school, was happy with the
changes in her second class and would
complete the course.
Difficult Clients
Dear Norma Jeanne, I dread going to
the school on Tuesday evenings
because there is a man in my class
who talks while I’m teaching, argues
when I try to help him, and hits his
puppy for barking. How do I handle a
client like this? Tesesa Collins
Dear Teresa, Although your first
instinct may be to kick this jerk
out of class, a little patience and
compassion can go a long way. It’s
important to remember that how you
handle this situation will not only
reflect on you as a person but on
your school as well. When I
have a client who will not stop
talking, I inform the class that I
will not teach while people are
talking, I ask everyone to "listen
up" then I wait. A "group reprimand"
works quite well because the whole
class will stare at the person who
is talking until they quiet down.
As for arguing, it takes two to argue. Ask
your client if he would like your help, if
so, help him, if not, move on, but don’t
argue with him. If you put this type
of person on the defensive, not only will he
not accept your help, he may not return to
class at all. Ask him to stay after class so
that you can help him with his puppy. Your
best approach is one that begins with a
compliment for the effort he has put in to
training his dog, followed by acknowledging
his frustration. Explain the importance of
watching and listening during class and
following instructions exactly. Let him know
that these exercises have proven effective
and that if he gives them a try, he may be
pleasantly surprised.
Explain the consequences of physical
punishment and show him the positive methods
that can be used to solve his problems.
Prepare a handout for clients who use
physical punishment so they have something
to take home to read. It is important for
the client to understand that although this
type of "correction" was once quite common,
research has proven that physical reprimands
usually do more harm than good. Jean
Donaldson states that "physical punishment
arouses feelings of aggression in dogs, just
as it does in humans." Physical punishment
can be damaging to a dog’s temperament,
resulting in feelings of distrust, fear and
anger, and can cause physical harm. Bob
DeFranco, Applied Animal Behaviorist and
Executive Director of the Animal Behavior
Center of New York, stated "hitting a dog
may teach it to fear the human hand,
resulting in it acting defensively when a
person tries to touch or reach for it, and
may even attack a child it perceives as a
threat."
Although some dogs are more sensitive than
others, they all have the potential to bite,
even a dog with the most resilient
temperament can be forced to defend itself.
Every year, many dogs are euthanized for
preventable aggression caused by humans,
with so many effective positive techniques
available, there is no need, nor excuse for
physical punishment. For the sake of his
puppy, don’t give up on your client without
giving it your best shot.
The Importance of
Learning Theory
Dear Norma Jeanne, I’ve been training
dogs for over twenty
years and am quite
confident with my
abilities. I was at a
networking session for
pet experts in the area
and I left feeling
stupid. They were
discussing learning
theory and I am not too
familiar with this. When
asked a question I
answered as best I
could. Afterward, I
overheard them saying
things like; “that
didn’t make any sense”
and “he doesn’t know
what he’s talking
about”. The dogs I train
seem to be doing well,
so how important is
“learning theory” to
being a good dog
trainer? Embarrassed to
give my name.
Dear Embarrassed, Some people have a
natural ability with
dogs and are exceptional
trainers, and some know
their theory but are not
very good at teaching
dogs or people. That
said, learning theory is
quite valuable to those
that teach, it doesn’t
matter if you’re
teaching animals or
people, the concepts
remain the same. Without
a thorough understanding
of behaviour, body
language and learning
theory, you are missing
out on an exciting world
of information and
ideas. It’s like taking
the highway instead of
the back roads to get
from point “a” to point
“b”. It involves a
collection of proven
principles that once
understood, will make
your job much easier.
Using these principles,
you can affect
behaviour, create it,
put it on cue, fade it
into extinction,
re-direct it etc.
Learning theory helps
you understand why one
technique works and
another does not, and
enables you to achieve
success with less trial
and error.
Without these learned skills we tend to
fall back on what we
were taught, often it is
what our parents were
taught, their parents
and so on. Everyone has
opinions about how we
should train a dog but
many are uninformed. Dog
training has changed so
much in the past twenty
years that many of the
methods previously used
are now out of date. In
hind- sight, I owe a
number of apologies to
my first dog, as I made
many mistakes at his
expense. Using the wrong
“techniques” can be
counter-productive at
the very least.
In her book Excel-erated
Learning, Dr. Pamela J.
Reid Ph.D. states; “By
providing you with the
ability to understand
how dogs learn, you will
never be tied to any one
technique. You will be
able to decide what
works best for your dog,
as the learner, and what
works best for you, as
the teacher. You will be
able to try different
approaches to the same
problem and develop new
ones. You will never
need to worry if you are
doing a particular
technique correctly
because you will
understand why it works
and therefore, how it
works”.
The more
techniques you have in
your toolbox the better,
because every dog is
different. The
consequences of not
being able to solve a
problem could cost the
dog its life, the owners
- a broken heart, and
you - your reputation.
As you’ve already
noticed, using
terminology out of
context will make you
look as though you don’t
know what you are
talking about, and in
essence, that is true.
It’s better to speak the
language you understand
until you have learned
the correct application
of dog training
terminology. Even with a
good understanding of
learning theory, it’s
important to use it only
when it’s appropriate to
do so, because the
average dog owner will
not understand what
you’re talking about,
and you can confuse and
frustrate them.
My father was an artist
and everyone agreed he
was very good. After
marrying my mother he
took art lessons, and
through newly found
tools and techniques he
became a phenomenal
artist. Dog training is
a creative art, there
are tools and techniques
available that will make
the job easier and make
you better at your
craft, it would be a
shame to ignore them.
There are many excellent
books on the market that
discuss learning theory.
Two good ones to start
with are; “Excel-Erated
Learning” by Pamela J.
Reid Ph.D., and “Don’t
Shoot The Dog” by Karen
Pryor. There are
hundreds of dog training
and behaviour books and
videos available, a good
selection can be found
at www.dogwise.com or by
contacting Professional
Animal Behavior
Associates (PABA) at
dogs@gentleleadercanada.com.
Not understanding learning
theory does not make you
stupid or a bad dog
trainer, so don’t let
these people affect your
self-esteem. However,
there is an entire world
that you are missing out
on, and we as
professionals, owe it to
the dogs, their owners
and ourselves, to keep
up to date on the latest
information to be the
best trainer we can be.
If you take the time to
learn, I guarantee
you’ll be glad you did.
I can’t imagine doing
this job without all the
information I’ve
gathered over the years.
I also can’t imagine my
life without the
never-ending quest for
new information, ideas,
tools and techniques
because the more you
know about your area of
expertise the better you
will be at your craft.
Remember, like
everything in life, it’s
not a destination, it’s
a journey.
Kids In
Class
Dear Norma Jeanne
I am currently teaching a basic training
class for adult dogs. A couple of these dogs
have just recently been adopted into their
new homes and therefore, we know very little
about their temperaments. The problem is not
the dogs, it is one seven year old boy who
comes to class with his mom and their dog.
I’ve asked him to stay seated numerous
times, explaining the danger of approaching
strange dogs, but he doesn’t listen and his
mom doesn’t seem to care. Last week I turned
around to find the boy grabbing the tail of
the dog next to him, the dog turned quickly
and snarled at him, his mom didn’t notice.
She specifically asked for a class she could
bring her son to, so I am worried that she
will not return and will demand a refund if
I ask her to leave her son at home. Any
suggestions? Colleen MacDonald
Dear Colleen, You should be concerned as
this is an accident waiting to happen. This
boy was very lucky because this situation
could have ended badly. I would call this
woman before the next class and make it
clear that under no circumstances is she to
bring her son back to class and explain the
reasons why. If she doesn’t return and
demands a refund, return only the portion of
her fee that covers the classes she is not
attending and cut your losses. Should this
child get bitten in your school, you can be
assured that you will be blamed. When you
look at the worst that can happen, it’s just
not worth the risk.
Review your policy regarding the age of
those who are welcome to attend your classes
and your stipulations for being removed.
Since safety is always my first concern,
children are not allowed in my adult dog
classes without their parents and their
parents’ word that the children will remain
in their seats at all times unless working
with their own dog. I make it perfectly
clear that if the child does not follow the
rules they will be asked to leave for their
own safety.
You will want to review your screening
process as well. You are correct that
without an accurate history on the dog we
have no idea how well socialized the dog is,
how good its bite inhibition or what may
trigger aggression. One way to reduce your
risk is to have all dogs over five months of
age come in to register in order to undergo
a basic temperament evaluation before being
accepted into the program. All dogs that
present a risk must be trained privately.
Keep in mind that the information you
collect over the phone may not be accurate
because some clients may not be honest with
you and others know very little about their
own dogs.
According to the Journal of the American
Medical Association, the majority of dog
bite victims are boys between the ages of
five and nine, and seventy-seven percent of
these bites are facial. It is our job to
educate our clients. All children must be
taught to never approach a dog they don’t
know, to never hug or kiss dogs and how to
handle dogs correctly when it’s appropriate
to do so. We need to teach the owners how to
read their dogs to understand how the dog is
feeling in order to prevent bites. They must
be taught the importance of socialization,
teaching bite inhibition and desensitization
to potential triggers in order to create a
dog that is unlikely to bite. Dr. Ian Dunbar
states that "A dog is not domesticated until
it is properly trained and socialized.”
Your next policy up for re-evaluation is the
number of dogs you allow in each class
versus the size of the room. In my classes,
I accept only half the number of adult dogs
versus puppies in any class. Due to their
size, adult dogs usually take up more space
than puppies, and they need more space
between them in order to ensure safety.
Remember that many dogs that are fine off
leash can be aggressive on leash.
Have each client sign your release form
before entering your class and take as many
safety precautions as possible. According to
lawyer Frank Lee, "A release form is no
guarantee that you will win a lawsuit
against you. If a dog is at your facility
for behavioral training when the bite
occurs, even if it is not, you could be held
responsible or partially responsible in a
court of law."
Misdiagnosis
Dear Norma Jeanne, I recently advised
one of my clients on what I
thought was a housebreaking
problem? After a vet check she
learned that her dog had a
kidney infection. How can I
ensure an accurate diagnosis so
that I don’t make this kind of
mistake in the future? Patti
Denon
Dear Patti,
Everyone makes mistakes so don’t
be too hard on yourself. That
said, mistakes are often made by
jumping to conclusions and
making assumptions without first
gathering all applicable
information. Even if you ask all
the right questions, many owners
know very little about their own
dogs, owners of adopted dogs may
have little or no background
history and, others may not tell
you the truth.
When
dealing with housebreaking
issues, the first thing you want
to look for is a change in the
dog’s habits and routine. Is
this a new problem? Was the dog
properly housebroken or is this
a puppy going through the
process? Is the dog eliminating
more often than usual, is it
smaller amounts, discolored? Is
the dog straining, does it
appear to be restless? If there
is any chance a physical
condition may be contributing to
the problem, a vet check is in
order, and this applies to all
behavioural problems, not just
housebreaking.
Another
common mis-diagnosis that I see
way too often is “dominance”.
Just because a dog leads the way
through the door, sits on your
feet, steals food, jumps on
people, etc does not indicated
dominance. It’s more likely
that; the dog is excited to go
outside and moves faster than
you, sits on your feet because
it gets attention, steals food
because dogs are scavengers by
nature and you presented an
opportunity, jumps on you to say
hello because he likes you.
These behaviours are not due to
dominance but instead are normal
canine behaviours that can be
changed through guidance and
training. With the hundreds of
behavioural and aggression
problems I have observed, only a
few were caused by a dominant
personality.
Because animals cannot speak for
themselves, we have to use the
diagnostic tools available to
us. The main rule I follow when
treating any behaviour problem
is “do no harm”. As long as your
treatment does not leave a
medical condition un-diagnosed,
and you do not cause fear or
pain you are on the right track.
Present the treatment you feel
is best suited to the particular
dog and problem, if that doesn’t
work, move on to plan “B”. It’s
important to have a variety of
alternatives, there is no one
treatment that works for every
dog.
Diagnostic tools
include a veterinary check up
and any necessary tests. It
includes your personal
observations of the dog and
family dynamics. Questions
regarding; the dog’s breed, age,
sex, etc., and the dog’s
relationship with each member of
the family are important. You’ll
want to know about the
environment the dog lives in,
the family’s schedule and the
amount and type of exercise the
dog receives. Find out about the
dog’s handlability, social
skills and previous training and
any other behaviour or
aggression problems they may be
experiencing. Include questions
about any corrections used and
behaviour modification programs
they have tried to date.
The most important question to
ask is “what is the dog doing?”
I’ve often heard; “my dog chewed
my couch because he was mad at
me”, “my dog peed on my bed out
of spite”. The only accurate
information provided here is
that the dog chewed/urinated.
Always take the owner’s emotions
out of the equation and break it
down into basic facts, many
owner’s are famous for
mis-diagnosing their own dog’s
problems.
I had a client
tell me that his six month
Rottweiler was becoming
aggressive because he was
growling at him. He proceeded to
demonstrate by rolling his Rotti
over and rubbing his tummy, the
happy Rotti moaned with
pleasure. Another client called
to complain about an aggressive
dog, upon further investigation,
I realized that she had a normal
eight week old Labrador pup that
was mouthing and biting.
The most obvious answer to your
question is education. Ask other
professionals if you are not
sure about a diagnosis, and/or
refer your client to someone you
trust for a second opinion. The
more you know, the better your
ability to diagnose correctly.
Attend as many educational
forums as possible. Utilize
conferences, lectures, seminars,
workshops, symposiums, books,
videos etc. Apprenticing with an
experienced and effective
trainer can be helpful, it
allows you to watch an expert
deal with a variety of problems.
With experience you will gain
confidence in your own ability,
but always remember to keep an
open mind, there is always more
information available, another
concept, idea, tool or
technique.
A
Positive Approach
Dear Norma Jeanne,
I teach dog training in a small city that has
only four veterinary clinics. All the vets are
telling their clients to wait until their puppy
has all their shots before starting class. As
result, I am getting lots of puppies with
behaviour problems that have been occurring for
months but even worse, I am getting a lot of
timid and border-line aggressive puppies. If I
book them earlier, I could lose the vet’s
referrals. How can I start training these pups
earlier without losing veterinarian support?
Nelia Ertel
Dear Nelia, What could be
more effective than prevention; the art of
pro-actively creating a desirable personality
through early training, socialization and
habituation, in order to prevent and solve
problems before they become a deeply rooted part
of the puppy’s personality?
Unless there is a physiological
cause, all unwanted behavior is normal; from
barking, digging and house- soiling, to fear,
excitability and even biting. It is innate, the
result of ancestral and breed inheritance,
hormones, and/or environment. Once you
understand what is normal for a particular dog,
you can begin to nurture the behaviors you like
and suppress and change the ones you don’t. The
problem is, the longer the behaviour occurs, the
more deeply rooted it becomes and the more
difficult it is to change.
Dr. Gary
Patronek of Tufts University, MA states “The
reason animals end up in shelters is because
they are unwanted and they are usually unwanted
because of a behavior problem.” If people are
relinquishing their dogs due to behaviour
problems, it makes sense that many would keep
their dog if the problem could be solved, better
yet, they would not want to give them up in the
first place if the problem had been prevented.
Creating a dog’s temperament is accomplished
through careful selection, socialization,
training, behavior modification and
environmental management. This involves constant
supervision, controlling the environment to
prevent unwanted behavior from occurring and,
teaching new behaviors to replace the ones you
don’t want. There are many pro-active exercises
you can use to manipulate the personality of a
growing puppy, but since a puppy’s brain is
finished forming, the personality is set, the
socialization period is over at approximately
four months of age, time is of the essence. It
is my opinion that waiting until this strong
learning and socialization curve is over is
simply too late.
I encountered the same
problem when I opened my training school back in
1992, but having gained their trust over the
years, most of the veterinarians in my area now
sending me puppies as young as seven weeks of
age. Due to rigid cleaning, health and safety
standards, not one dog has acquired a
life-threatening disease at my school. The other
reason I have veterinary support is the dogs
themselves; when they return to the vet for
their next check up, many dogs that were fearful
return confident, and those previously hard to
handle are easier to manage. Many vets are
educated about canine behaviour but there are
some that focus solely on health risks with no
consideration for behavioural factors.
Although this will always be a personal choice,
I choose to do what is best for the dogs
regardless of political pressure. In my opinion,
a dog that begins the process of training &
socialization immediately, has a much higher
chance of survival because the number of dogs
euthanized for behaviour issues is much higher
than those put down for health problems.
According to Dr. Ian Dunbar “Because of the
crucial importance of early experience for
normal social development, the first three to
four months of puppy-hood are referred to as the
period of socialisation. ....to allow the pup on
public property before it has received its full
quota of “puppy shots”, the pup’s socialization
is arrested at a crucial stage in development.”
One of the most important benefits of puppy
class is the ability to offer a safe environment
for dog/dog and dog/human socialization. During
off-leash play time, puppies learn how to read
body language, to communicate effectively and
fearful dogs have the opportunity to build
confidence. They learn how to get along with
other dogs and avoid conflict, skills they will
need for the rest of their lives. Dogs that do
not learn these skills or remain fearful after
the socialization period is over are more likely
to behave in a defensive or fear-aggressive
manner. Some don’t learn to heed the warnings of
other dogs, and others can become bullies.
You can increase your safety margin by making
sure all puppies have been in their home for at
least one week before starting class to make
sure they did not bring a disease home from the
kennel. Confirm that each pup has had a check-up
and at least one set of shots. Follow a rigid
cleaning program, use a screening process to
prevent aggressive dogs from entering your
classes, and do not allow confident puppies to
bully timid ones. Most importantly, educate your
clients about potential health risks and ask
them to not bring sick dogs to class, to call
and ask questions first if they are not sure.
This is a controversial topic with people
standing strong on both sides of the issue, so
each trainer will have to make his/her own
decision. In my experience, it is much easier to
prevent problems than it is to solve them once
they become part of the dog’s personality. Dogs
not properly trained and socialized run a much
higher risk of becoming a biter or fighter and
ultimately euthanized.
Fear aggression
accounts for approximately 97% of dog bites, and
biting has become a huge political issue causing
great concern in the dog industry. In order to
prevent problems that are the cause of
un-necessary euthanasia, and aggression that
threatens the very existence of certain breeds,
it is clear that early training and
socialization are necessary. I’ll do my best to
educate the vets and dog owners and take every
precaution I can, but for the sake of the dogs,
I’m going to continue training young puppies.
Preventing the “Banning Breeds”
Trend
Dear Norma Jeanne, This
week Allstate Insurance
announced that any new policy
holder owning one of the
following breeds; Rottweiler,
Pitbull, Doberman or German
Shepherd may be denied
insurance. As a breeder of
Doberman’s this is quite
upsetting, what’s next? What can
we as professionals do to stop
this trend toward banning
breeds? Tammy Henderson
Dear Tammy, Like you, I
am appalled by this new policy
as it is, in my opinion, a form
of racism. The problem of
aggression is not the result of
“breed” as anything bred into a
dog can be bred out of it.
Unwanted canine aggression is
the result of poor breeding,
neglect, abuse, lack of, or poor
early socialization and/or
training. If we as trainers
and/or breeders don’t do what we
can to prevent this problem
things will continue to spiral
out of control.
As a
breeder you can do the
following; • Breed only dogs
with no sign of genetic health
problems or unusual aggressive
behavior at least three
generations back. • Make sure
there is a demand for your
puppies before breeding. •
Keep all puppies in the litter
until they are at least seven
weeks of age so that they can
learn canine communication from
their mother and litter mates.
• Make sure your pups are only
sold to owners that have the
time and financial means to meet
their dog’s needs. • Ask for
proof that the new owner has
registered (and paid for) a
basic education, training and
socialization program or provide
one yourself and make it a
mandatory part of your purchase
agreement. • Make sure your
clients spay and neuter all pups
not intended to be bred or shown
and make it part of your
contract.
We as trainers can hold
regular information sessions for
the public teaching the
importance of the following;
• The responsibilities of dog
ownership. • Reading canine
body language in order to
prevent problems before they
occur. • Basic training to
ensure that the owner has
control over their dog. • A
supervised socialization program
to teach the dog communication
skills with dogs and people
because dogs that like new dogs
and people are less likely to
bite them.
“Roll and
Unshelm report that nearly half
of the aggressors and victims in
their study ‘Aggressive
conflicts amongst dogs and
factors affecting them’ were
described as having few
interactions with conspecifics
between the ages of 5 weeks to 5
months.” (Lindsay S, Applied Dog
Behavior and Training, 2001)
Banning breeds is not the
answer and we as professionals
have to take pro-active measures
to prevent aggression and put a
stop to this trend. By
understanding that aggression is
a normal part of a dog’s
behaviour repertoire and
implementing programs such as
these, not only can we play an
active role in decreasing
unwanted canine aggression, we
can also help decrease the
amount of neglect and abuse and
the number of unwanted dogs in
our society.
The Power of Prevention
Although we, as Dog
Trainer/Behavior Therapists take
great pride in the vast number
of humane tools and techniques
in our tool box, the most
positive tool available to us is
prevention.
Eighty
percent of my classroom bookings
involves puppies under the age
of five months, and thus, the
potential for creating dogs
without problems is huge. Our
biggest window of opportunity is
during the strongest learning
curve in the puppy’s life, while
its brain is still forming.
During this time we can teach
desirable behaviors that will be
part of the dog’s personality
for the rest of its life and
change the behaviours we may
want to eliminate from its
behavior repertoire so that each
puppy enters adolescence
prepared to survive in our
society.
During this time
there is great potential for
educating the owner, in order to
prevent problem behaviors before
they become deeply rooted
habits. Remember that without
helping the owner, we can’t help
the dog. Through eleven years of
puppy training, I have found a
much higher success rate
eliminating unwanted behaviour
if accomplished before the puppy
is four months of age. Once the
brain has finished forming and
the puppy’s personality is set,
manipulating unwanted behavior
becomes behavior modification.
Especially in cases with
genetically inherited traits,
time is of the essence. By
controlling the environment
during these critical periods,
it is often possible to suppress
unwanted natural behaviors and
nurture incompatible, desirable
behavior in its stead.
A
puppy who has been taught to
like dogs and people through
numerous pleasant experiences is
less likely to bite one as an
adult dog. A dog who likes other
dogs is less likely to fight
with them and a dog who likes
other animals is less likely to
chase, catch and kill them.
Socialization is the key to
survival because dogs who bite
are less likely to survive.
A puppy who is taught bite
inhibition from a young age is
less likely to seriously injure
someone if it feels the need to
defend itself, and a dog who has
been well trained is less likely
to end up out of control.
There are numerous triggers
known to cause an aggressive
reaction in dogs such as;
children and child-like
behaviors, frightened people,
people quickly approaching, loud
and intimidating people, sudden
or unusual movements, loud
noises, handling, ear cleaning,
nail clipping or anything new.
If desensitized to these and
other triggers from a young age,
the dog is less likely to be
triggered to aggression as an
adult.
I am not saying that older
dogs can’t learn, they
definitely can. What I am saying
is that all the tools and
techniques that we use for
behavior and aggression
modification would not be
necessary if we utilized the
single most effective tool
available to us, prevention.
Private Consultations
Dear Norma
Jeanne, I am confident with my training skills and teaching
obedience classes but I find it a bit overwhelming when I have to do
a private behaviour consultation. I am always worried that I’m going
to miss something or make a mistake. Can you help me to get
organized? Mary Whitmer
Dear Mary, You are correct that the
secret to a safe, effective and thorough consultation is
organization beginning with the initial phone call. Start by
allowing your client to explain the purpose of their call; their
main concern and what other problems are they having? If you decide
you are not qualified to help them, refer them to someone who can.
If you find a consultant that you trust, ask him or her if you can
tag along on the consultations that you refer to them, so that you
can learn how to deal with these problems in the future.
If you are qualified, decide whether it is
more beneficial to hold the consultation at
their home or your facility. In many cases,
observing the dog’s behaviour, family
dynamics and the home environment can be
critical to an accurate diagnosis.
In order to arrive prepared, gather all the
important information before the
consultation, depending on the nature and
severity of the problem, a medical work-up
including laboratory tests may be required.
If so, this should be completed before you
proceed. Wayne Hunthausen, DVM states
“Behaviour issues with an underlying medical
etiology are unlikely to be resolved unless
the medical problem is successfully
diagnosed and treated.”
Ask your client if it is possible to safely
video tape the behaviour for you. Let them
know that you will be mailing an in-depth
questionnaire that must be filled in and
returned (hopefully with the video) at least
two days before your consultation.
Let them know that you will be video taping
the session and that they must sign and
return both a Responsibility Release and
Permission to Video Tape Release with their
questionnaire. The video tape can be used to
protect you in case of lawsuit and allows
you to keep an accurate account of the
consultation on file. Send an invoice that
must be returned with payment; once received
it will take you a couple hours at the very
least to prepare for this consultation.
Be careful when making any diagnosis or
giving advice over the phone. Lawyer, Katie
Freedman tells the Forum; “If it is
customary for a professional in a particular
field to gather all the facts before giving
advice, he or she will be held to a higher
standard in court, and may be accused of
taking un-necessary risk if advising the
client before gathering all necessary
information. If the dog bites due to
negligent advice, the trainer could be held
responsible, or partially responsible.” To
protect yourself when dealing with potential
aggression the only advice you can safely
give is, creative avoidance and
environmental management, to avoid and
prevent problems from occurring before the
consultation.
For your protection, your Responsibility
Release Form should include a Declaration;
that as animals, dogs can be unpredictable,
displaying unwanted behaviours without
warning, it should include a Release From
Liability, Indemnity and Assumption of Risk.
In your questionnaire include; all
applicable information about the dog and
owners, and a complete medical and
behavioural history. Also include a list of
possible aggression and behavioural problems
so that your client can send you a detailed
description of all applicable problems. It
should contain questions about the dog and
family member’s relationships, the
environment, schedules, lifestyle and the
dog’s handlability. Ask about social skills,
types of corrections used to date, previous
training and crate training information.
Once your client has returned the
questionnaire and video, signed released
forms and payment you can now prepare for
your consultation. This will include viewing
the video, reading the questionnaire and
highlighting all important information. From
this highlighted information, prepare three
separate pages of information. The first
page will consist of additional questions,
make a phone call to get these answers as
they will affect the information that you
are preparing. The second page will be
comments, pieces of information that will
help your client understand the nature of
their problems. The third page will include
treatments and recommendations.
Depending on the nature of the problem you
may choose to enter your clients home as any
guest would, ask them to have the dog on
leash or confined in another room in the
house then brought to you on request. For
your safety, the owners must be informed to
follow your instructions explicitly,
especially when dealing with aggression.
Once inside your clients home it is
important to be a good listener; be patient,
compassionate, helpful and non-judgmental.
Make notes involving any observations that
may be important to your treatment plan; the
dog’s behaviour, family interactions and/or
the environment, these observations may lead
to further questions.
Next is your diagnosis; what you feel is
happening and why, although the why is not
always known. Your diagnosis is based on the
answers from your questionnaire, your
observations, and the dog’s physical
examination. Always treat the cause of the
problem, not just the symptoms.
Your prognosis is your prediction of success
based on factors such as; the type of
behaviour, intensity, frequency, severity,
duration and complexity of the problem. It
includes the family’s ability to predict the
behaviour, to interrupt, control and/or
re-direct it, and the ability to identify
and control the initiating stimulus. It is
based on how long the behaviour has been
occurring, the dog’s health, level of
arousal, motivation, breed inheritance,
genetic make-up, history and temperament.
You have to take into account potential
safety risks, bite/fight ratio and the dog’s
level of bite inhibition. It also includes
the family’s level of commitment,
understanding of the problem and ability to
follow your instructions, to control the
environment, to pay any additional costs
that may be necessary, and the amount of
time that must be spent working on the
problem. It also depends on whether or not
appropriate treatment has already been
attempted.
At this point your clients must choose one
of four available options; accept the
behaviour, work on changing the behaviour,
re-home the dog or euthanasia. Be careful
about recommending the re-homing of an
aggressive dog because if you do so, and the
dog bites someone, you could be held
partially responsible.
It’s important that your client understand
their responsibilities to the dog’s
well-being, to the safety and needs of their
own family and visitors, to the community
and of course their legal responsibilities.
Your treatment recommendations will include
warnings and safety precautions, creative
avoidance, environmental management and the
applicable behaviour modification
techniques. In some instances behaviour is
guaranteed to get worse before it gets
better and if this is the case it is
important for your clients to be aware of
this and have a behaviour management plan.
Make sure that your treatment plan is
realistic, that all family members
understand what needs to be done and are
capable of following your recommendations.
Choose a time period that is realistic for
change and plan for a follow-up visit or
phone call. Encourage your client to call
you if they have any questions, problems or
reoccurring incidents of the behaviour.
The reference materials that I leave with
them are books that I have written on their
particular problem, my contact information,
an easy to read, point-form list of
recommendations, a list of other books
and/or videos on the topic, and in some
cases, a copy of the video taped
consultation.
By planning ahead;
gathering all the necessary information, doing research where necessary and
planning your client’s behaviour modification program, you are less likely to
miss anything important or make mistakes and will present yourself you your
client as a professional.
Recommending Euthanasia
Dear Norma Jeanne,
I have been training
dogs for three years and have yet to recommend euthanasia. One of my clients put
her dog to sleep against my advice, what criteria should a dog owner follow when
making this decision?
Sylvia Losereit
Dear Sylvia:
First of all, I’d like to mention that dogs
do not fear death, people do. Death is simply a door we will each pass through
when our time comes. If we make the passing comfortable, the dog need not
suffer, but the owners will. That said, we should never recommend euthanasia
without considering the following:
Start by eliminating any medical problems
that may be causing or contributing to the unwanted behaviour, and this means a
visit to the veterinarian. If the dog is suffering can something be done to
reduce or eliminate this suffering? The client must decide whether euthanasia is
the most humane thing to do and/or the only option. If it is a medical-related
problem, the decision must be made by the client and their veterinarian.
If the problem has been determined
non-medical, then is the problem a behaviour that can be modified? Many dogs
have been unfairly euthanised for housebreaking issues, separation distress and
other problems that can be solved.
If the problem is aggression, there are a
few things that must be considered. Is there a risk that this dog might cause
injury? Can everyone be kept safe while treating the problem? Can the aggression
be predicted and are the triggers identifiable? Can the environment be
controlled? What is the dog’s quality of life? If the problem is determined
workable, then are the client and family willing and able to follow
instructions? If the answers to these questions point to potential danger,
especially if children, seniors or disabled people are at risk, the dog must at
the very least be removed from the home.
If euthanasia is being considered because
the dog has bitten, then you must consider the extremity of the situation.
According to Dr. Ian Dunbar’s guidelines, this would include analyzing the “Bite
Level” (the severity of each bite) and the “Bite/Fight Ratio” (the number of
aggressive incidents that have occurred verses the severity of the injury). For
example, a person who throws temper tantrums on a regular basis but has never
raised a hand is much less dangerous than a person who is always calm and cool
but shoots someone.
You have to be very careful when
recommending the client re-home an aggressive dog for the following reasons. You
must take into consideration the safety of everyone who will come into contact
with this dog and the legal implications of a client knowingly re-homing a
potentially aggressive dog. Clients often ask about the option of moving the dog
to a farm, but remember that farmers have friends, families, pets and visitors
too. It is also important to be aware that putting the dog into the hands of the
wrong person could end in abuse, and moving a dog from home to home is very
stressful and upsetting for the dog. It is my opinion that a dog is better off
dead than abused.
If you have been treating a behaviour or
aggression problem and your treatment is not working, you have to ask yourself
two questions: Is the client following instructions? Should the treatment be
changed? If the client is following instructions but making no progress, and you
are out of options, get a second and third opinion from professionals you trust.
The CAPPDT email list is a great source of qualified professionals who are more
than willing to offer support and ideas There are also some rescue groups that
work with qualified behaviour and aggression consultants, so this may be a
viable option.
I received a call from a woman who wanted to
euthanise her dog. Although the dog had snapped at her baby, it had never made
tooth contact or broken the skin on a dog or person. Her decision was based on
her own deeply rooted fear of dogs and her fear of legal repercussions. She had
not socialized her dog with children and was surprised when her dog felt the
need to defend himself. Both her veterinarian and I recommended that the dog be
placed carefully in a new home, but only with owners who lived up to our list of
criteria and were willing to work with a qualified professional to re-socialize
the dog.
In summary, euthanasia may be warranted if
all of the following have been thoroughly examined:
- if you have eliminated possible medical
causes for the problem
- if the dog’s suffering can not be relieved
- if the risk of injury cannot be predicted
and/or controlled
- if the aggression is too severe to warrant
re-homing the dog
- if you have consulted other qualified
professionals
- if you have run out of viable options.
Risk
Management
Dear Norma Jeanne: I have been
attending a marketing program
for the past three weeks, we are
dealing with a lot of negativity
in this class and are constantly
reminded of the very worst case
scenarios. Today I was asked
what responsibility I would feel
if I trained an owner, and the
dog seriously harmed someone.
What can I do to prevent
problems from occurring.
Jo-Anne Strang,
CT.ccs Pawsitive Affects, Windsor, Ontario
Dear Jo-Anne The truth of
the matter is that those who do not plan for all possible contingencies can find
themselves in trouble, nothing in life comes without risk. Therefore, your
teacher is focusing on worst case scenarios for a reason.
It’s important
to remember that dogs are animals and can be unpredictable, and although we can
give our clients tools, we can’t make them use them. Take precautions, and be
prepared for the unexpected.
The first thing you can do is develop a risk
management plan, make a list of safety precautions so that you are in control of
what can be controlled. These precautions should include but are not limited to:
• Using techniques designed with safety
in mind. • Screening your clients to prevent aggressive dogs from attending
classes. • Asking questions such as: “Are you experiencing any problems?”
“How does your dog react when he/she meets a new dog?” “How often does your
dog meet new dogs?” “How does your dog react when he/she meets a new person?”
“How often does your dog meet new people?” “Are your dog’s vaccinations up to
date?” “Does your dog have any health problems?”
• You can go one step further by
booking appointments to meet each dog during registration. • If an aggressive
dog arrives in class, remove him/her immediately. Either book a private
consultation or refund their money and refer them to someone you trust. • You
can lower your risk drastically by refusing to work with aggressive dogs. •
Keep your school clean, disinfected and free of clutter to prevent accidents and
the spread of disease • Be prepared for ice and snow. • Proof of
vaccination must be mandatory. • Make a point of asking your clients to never
bring their dog to class if they suspect illness. • Remind your clients to
pick up after their dogs outside, do it yourself if they don’t. • To prevent
escape, keep doors locked during classes and make sure all collars and halters
fit properly. • Make sure your release form is checked by a qualified
attorney. • Make sure all clients read and sign your release form. • Have
a first aid kit handy and know how to use it.
At the spring conference,
lawyer Doug Jack pointed out the importance of explaining the contents of your
release form to each client, avoiding the inclusion of any unusual provisions
that may render the contract void and that every trainer should have at least 2
million dollars liability insurance. He stated that your release form should
include:
• A declaration that dogs are animals and as such can be
unpredictable, they can attack without warning. • A release from liability
due to the unpredictable nature of animals. • An assumption of risk stating
that the client agrees to assume any and all risk including injury to any dog,
self or other person. • An indemnity clause stating that the client agrees to
pay all liability costs that the trainer may accrue as result of lawsuit
resulting from the behaviour of their dog, themselves, or any person attending
class with them.
Once you have taken every precaution possible, the rest
is out of your hands. Remember that it’s not what happens to you that matters as
much as how you choose to handle it. Contrary to popular belief, adversity does
not build character, it reveals it. If something goes wrong it’s your
responsibility to do what is right, maintaining your integrity at all cost, then
to take precautions to prevent the problem from re-occurring.
Focus on the positive remembering that
although the world is full of
negativity, what you focus on is a
choice. Don't worry Jo-Anne, you'll do
just fine and always remember that if
something negative does happen to you,
learn from it and move on. Keep your
head up and don't let anyone rain on
your parade.
“That’s What You Have To Do”
Dear Norma Jeanne,
There are only two training
schools in my city, a school
that has been running for twenty
years and mine. This school
still hangs dogs, alpha rolls
them, hits them, etc. I use
non-aversive methods and am
constantly forced to defend them
because this other trainer has
drilled it into everyone’s minds
that they have to do it this
way. I refuse to accept these
methods and I’m becoming
increasingly frustrated. My
biggest obstacle is getting my
clients to take off the choke
chain or pinch collar. How can I
convince my clients that
non-aversive methods are better.
Cindi Adams
Dear Cindi,
First of all, I would be careful
about calling yourself a
“non-aversive” trainer. Do you
use time outs, verbal
corrections, shaker can,
citronella, withholding the
reward, etc? Remember that
anything unpleasant to your dog
is an “aversive”. Although you
may be careful to not use fear
or pain in your training,
remember that re-directing is
not always effective to stop a
behaviour, making it necessary
to use carefully chosen
aversives for the temperament of
dog. It’s imperative that you
are clear about what you are
doing so as not to make false
claims but also, make it clear
that you do not use fear or
pain. Remember that even a
verbal correction can cause fear
in a very sensitive dog.
It’s also important to remember
that everyone has the right to
make their own decision, if you
want your clients to believe
that your methods are better,
you have to prove it. If you
have only one technique for a
particular problem and it
doesn’t work, your clients are
likely to go back to the tools
they know. All dogs are
different, hence the need for
variety of techniques. For
example; I have ten
punishment-free methods for
teaching a dog to walk on loose
leash, with so many methods to
choose from, I always find
something that works.
When my clients register for
class they are told to bring
their dog on a flat collar,
Gentle Leader or Martingale,
choke chains and pinch collars
are not accepted in my school.
If questioned I explain to them
that although these tools can be
effective if used correctly on
the right temperament of dog,
the proper use of the choke
chain and pinch collar requires;
good timing, co-ordination,
reflexes, awareness, sensitivity
and self control and takes very
little strength to deliver a
severe correction. Due to the
criteria that must be met for to
these tools to be used
correctly, the risk for mis-use
is high.
When clients
ask, I have prepared handouts available explaining the dangers of
aversive training and, information on all of the viable alternatives
for their particular problem. “Studies by Pavlov, Wolpe,
Masserman, Liddell, Maier and Seligman have confirmed the dangers of
aversive stimulation under certain conditions” including;
“hypervigilance and irrational fear, heightened irritability,
impulsive-explosive behaviour, hyperactivity, aggression evoked with
minimum provocation, withdrawal and social avoidance, loss of
sensitivity to pleasure and pain, and depressed mood”.
When I began teaching classes many years ago
there were four well established schools in my city, all using
physical punishment. When I said that I was not comfortable using a
particular tool or technique I was told time and again “you have to
do it this way”. NOT!!! I felt very much alone during this time and
was unaware that there were so many alternatives and so many
trainers already using them in other cities. I am thankful that I
found the CAPPDT and the many other sources that allowed me to
gather numerous alternatives. Now, all four schools are gone and are
replaced by my own school and six schools all run by trainers using
mainly positive reinf | |